ALLCAPSMEDIA
Engagement Proposal // June 2026
Personal Brand Media & Marketing
Elias Ghazoul, IFBB Pro

EliasGhazoul

A professional content, distribution, and acquisition engine built around the most valuable asset you own: your name.

Prepared For
Elias Ghazoul, IFBB Pro
Prepared By
Peter Reichert, ALLCAPSMEDIA
Starting Investment
$2,200 / month
01 // The Premise

Attention belongs to the individual now.

For decades, the big institutions and corporations held all the attention and influence. Today it has moved to one place: the personal brand. The coach. The expert. The name people trust before they ever pay. That name is yours.

The Reality
You have 26 years, an IFBB Pro card, over 8,000 clients coached, and a permanent waitlist. The authority is already built. It just is not packaged.
The Gap
When someone Googles you or lands on your page, they should meet a high end executive trainer, not a mom and pop site from six years ago. Right now the brand does not match the man.
The Play
Control exactly what people see, hear, and feel about you across every platform, so the next 50 clients arrive already sold.
02 // Where You Stand Today

Strong reputation. Quiet footprint.

Demand is real

200 to 300 active clients at a $500 minimum, almost entirely word of mouth, with a standing waitlist. The market already wants you.

Content is random

Posts go out when they go out. No system, no cadence, no compounding. The reach does not reflect the resume.

The site is dated

naturalnutritioncoaching.com ranks three times on page one, which is valuable. But it reads mom and pop and undersells the premium.

No one is steering

You have never had a media manager. You want to be told what to do and coached through it. That is exactly the seat we fill.

03 // The Approach

Minimum effective dose. Built to scale.

We start lean and prove it. No bloated retainer, no asking you to record ten videos in five days, no embarrassing trends. You film in your range of bandwidth and we do the heavy lifting. As trust builds, we ramp.

Think of your content like an investment portfolio. You want a spread, not one bet. Every month we produce across three lanes so your feed grabs attention, builds trust, and converts.

Lane A

Attention

Professionally shot reels and produced pieces. Sharp, premium, scroll stopping. The flashy content that pulls strangers in.

Lane B

Nurture

Phone first, conversational content. Hormones, gut, metabolism, real insight that opens the door without giving the whole playbook away.

Lane C

Authority

Branded graphics, tier rankings, head to head formats, and ads that qualify the affluent client who can actually afford you.

04 // What You Get Every Month

The starting package.

On site production daysPhotography and videography shot personally by Peter, on location in Cleveland. 2 to 3 hours per session.
Biweekly
Edited short form videosReels, Shorts, and TikToks cut from your shoots and B roll.
12 /MO
Retouched professional photosA growing premium image library for socials, sites, and press.
18 /MO
Branded graphicsTier rankings, head to head formats, carousels, and quote cards.
8 /MO
Gamified AI coach and command centerYour daily social commitments, tracked and coached. See section 06.
Included
Captions, hooks, and hashtagsWritten for you on every piece. You approve, we post.
All
Multi platform publishingScheduled and posted across every channel through Repurpose.io.
All
Dedicated team and weekly check insA full media unit on your account, not a freelancer.
Ongoing
05 // Launch · Your First 60 Days

Two sites. One foundation.

Brand and content strategy

We lock your pillars, your voice, and your non negotiables. Bold, firm, straightforward, close to who you are. Nothing that feels automated or replicable.

eliasghazoul.com // personal brand

A premium personal brand site that finally matches the man. Your home base for press, story, and proof. Domain already secured on your behalf so no one else can grab it.

naturalnutritioncoaching.com // sales funnel

Rebuilt as a clean, basic sales funnel for your coaching program. We keep the page one rankings it already holds and turn that traffic into applications.

Command center and distribution

Your gamified AI coach goes live and every platform connects to Repurpose.io. The machine is ready before the first reel drops.

06 // The Command Center

A coach for the coach.

You like being told what to do and coached through it. So we build you a gamified AI command center for your daily social commitments. It hands you the day, you knock it out, it tracks the streak. Simple for you, relentless underneath.

ELIAS // DAILY OPS STREAK 014 DAYS
CREATOR LEVEL 072,840 / 3,200 XP
Film today's tripod video from the shot list+40
Send raw footage to the media team+25
Post the scheduled reel+30
Reply to every comment and DM+35
Run today's story poll+15
Comment on 8 creators in your niche+20
AI Coach

Morning Elias. Two quick wins left to lock your streak. Film the hormones reel from today's list, then clear your DMs. You are 360 XP from Level 8

07 // Distribution

Shoot once. Show up everywhere.

One shoot becomes content on every platform that matters. We run all publishing through Repurpose.io, so a single reel is automatically formatted, captioned, and pushed everywhere your audience and your next clients are looking. You stay efficient and precise. We handle the rest.

Instagram
TikTok
YouTube Shorts
Facebook
LinkedIn
08 // Paid Acquisition

We run the ads.

Organic builds the brand. Paid puts you in front of the affluent executives who can afford the program and qualifies them before they ever reach you. We build, launch, and manage your paid campaigns end to end, using the same content engine feeding your socials.

Managed separately · ad spend and ad management billed outside the $2,200 retainer
09 // Your Team

One company. A full unit.

Instead of hiring a videographer, a designer, and a web person separately, you get all of it under one roof, moving together on your account.

Lead · Strategy · Photo & Video
Peter ReichertOn location for every shoot, steering the brand. All photography and videography shot personally.
Project Manager
Alejandro RomeroKeeps every deliverable on schedule
Video Editing
Mario NobleciaTurns footage into scroll stopping cuts
Graphic Design
Humberto MendozaRankings, carousels, and brand assets
Web Development
Armando PadillaBuilds your site and your funnel
10 // How We Work Together

Fast, simple, out of your way.

Quick Comms
A dedicated iMessage and WhatsApp line for fast back and forth. Sincere and quick, the way you already operate.
The Board
A simple Trello board where longer projects and your week by week campaign live, so nothing slips.
The Shoots
Biweekly to start, 2 to 3 hours each, and we come to you. Step up to weekly when a busy season calls for it.
The Coaching
Every week we tell you exactly what we need and meet you halfway. Drained week with sick clients? We carry more. You are never left guessing.
11 // The Investment

Where we start.

Monthly Engagement
$2,200 / month
Initial Term

A 3 month agreement to build the foundation and momentum, then month to month.

Onboarding Included

Both websites, the strategy session, and the command center build are part of the engagement, not an add on.

Paid Ads Separate

Ad spend and ad management are handled separately and billed outside this retainer.

Room To Scale

This is your minimum effective dose. We add output and channels only when the trust is there.

No promises we cannot keep long term. We start at the dose you are comfortable with and earn the next level.

12 // Where This Scales

The next layers, when you want them.

Weekly production

Tighten the cadence and double the output once the rhythm is set and the busy season hits.

EDG Nutrition content package

A parallel engine for your supplement company, ready to discuss with your business partner whenever the timing is right.

The coach the coaches niche

Claim the trainer and fitness business lane. You teach other coaches how to communicate, add value, and run a real practice. Wide open territory.

Full AI pipeline

When you are ready, upgrade the basic funnel to a complete AI driven intake pipeline that qualifies and manages prospects before they ever reach you.

13 // Next Steps

You could be the best client we ever have. It is just a matter of building it up the right way. Start with the minimum effective dose and ramp from there.

Approve & Start Onboarding A ~15-minute intake so we can build your voice profile, then we lock your first shoot date.
Peter ReichertCEO, ALLCAPSMEDIA
allcapsmedia.com
Prepared ForElias Ghazoul, IFBB Pro
Natural Nutrition Coaching